TC Top Picks Berlin 2019: Apostera

Uh well thank you for joining us here Today uh would you care to introduce Yourself in your company Yeah so my name is Andrei gallobinski I'm a CEO co-founder of the company Called apocera so what we are doing We're actually merging the virtual and Real Worlds and bringing mixed reality Capabilities into the vehicle and help The driver to understand exactly where To make a manure or take a turn So can you tell me exactly what you guys Do like mixed reality is such a broad Term and there's so much that goes into It what is it that you guys do to Improve the mixed reality AR and VR that We have out there we are solving Actually the pain points related to Navigation experience So usually the driver doing one one Thing when he needs to make a decision Where to go he compared to pictures the One that he see actually through the Windshield of the vehicle and another One is what is actually displayed on the Navigation system the big problem Because usually those two pictures are Different and doesn't help you as a Driver to understand which uh exit you Have to take we are bringing mixed Reality capabilities for the existing Navigation system on top actually Existing navigation system as well as For the heads-up displays so we really

Solve this problem completely so with Our system USA driver will never ever Have a problem with the wrong exit wrong Ramps or wrong Lanes As long as they're wearing a mixed Reality headset of some kind right no no Actually it's it's a system installing The vehicle so you don't need to wear Any specific equipment so it's heads up Displays right that actually project the Information in a certain virtual Distance in front of the vehicle it's Hardware but we are software company so We we actually deliver the software on Top of the hardware right and as well as If you don't have heads up displayed in The vehicle it's not a problem we can Bring our technology on top of the Existing navigation system that you Might love I'm curious uh if this is something that You have to apply globally have you Found that like different uh different Areas different cultures have different Ideas of when you need to turn when you Need to like see that signal to turn Right to when it's okay to uh to cut Into a lane and things like that do you Have to have a different sort of Uh set of signals for different Countries that kind of thing from the Technologist standpoint we have our own Sensor Fusion have own localization and Perception engine so we're using a

Couple of sensors in the vehicle and They of course tenderized all over the Globe at the same time of course Behaviors and the design and actually The HMI human machine interface my right Depend on the location so that might be Different in Europe from us and from Asia It's a complex problem but I'm glad You're working on it thanks for joining Us thank you