YouTube tests another way to combat ad blockers | TechCrunch

All right let's be honest nobody loves Watching adverge but for YouTube ads Make the world go around so it makes Sense that YouTube is rolling out a new Tool to keep your eyes glued to those Precious money-making seconds even when You have an ad blocker so what's the Latest move in this digital chess match Let's break it down earlier this week The ad blocking Community was buzzing When sponsor block posted that YouTube Is testing out a new way to inject ads Into videos unlike the usual client side Ad injection where ADS and video content Arrive at your device separately you Yoube is now experimenting with serers Side ad injection that means that the Ads are embedded into the video stream Before it even hits your device making It much much harder for ad blocking Software to detect and block them a Google spokesperson confirmed a test and Let's be clear Google stands is firm ad Blockers violate YouTube's terms of Service and you know they do have a Workaround if you hate ads you can pay Them to get rid of the ads by signing up For YouTube premium this isn't the first Time YouTube has upped the anti against Adlers remember last year when they Rolled out that pesky message the one That stopped you from watching videos Altogether unless you disabled your ad Blocker yeah they're pretty serious

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