How OnlyFans Changed the Internet’s Oldest Industry

A LITTLE BREAK? YEAH. THE FOOD WAS MEDIOCRE. OKAY, COOL. I'M EXCITED TO BRING UP OUR NEXT PANELIST. RAISE YOUR HAND IF YOU HAVE HEARD OF ONLY FANS. KEEP YOUR HAND UP IF YOU HAVE SPENT MONEY ON ONLYFANS. OH, REALLY? IF YOU SAY SO. ALL RIGHT. WELL, WITH THAT LET'S BRING HIM UP? WHAT DO YOU THINK? PLEASE WELCOME TO THE STAGE CHIEF STRATEGY AND OPERATIONAL OFFICER AT ONLYFANS, KEALY BLAIR, CEO AND YOUR MODERATOR, AMANDA SEAL. WARM WELCOME. ♪ >> I DON'T KNOW IF YOU GUYS CAN SEE FROM OUT THERE, BUT KEALY'S SHOES HAVE GREEN LIGHTS IN THEM. SO YOU'RE REALLY REPPING TECH CRUNCH. >> THEY'RE ON BRAND. >> OBVIOUSLY DELIBERATE. >> YES, WE ARE SO ON BRAND. NOW LET'S MOVE TO YOU REPPING ONLYFANS, THE COMPANY YOU ARE EXECUTIVES AT.

IT IS DOING AMAZING. YOU MADE MORE THAN DOUBLE WHAT YOU MADE THE YEAR BEFORE AND ONLYFANS HAS PAID OUT $WILL BILLION TO CREATORS SINCE 2016. 8 BILLION IS A HUGE NUMBER. BUT LAST YEAR THERE WAS A LITTLE BIT OF A SNAFU WHERE ONLYFANS TEMPORARILY SAID IT WAS GOING TO BAN SEXUALLY EXPLICIT CONTENT AND FOR ADULT CREATORS ON THE PLATFORM THAT REALLY SENT THEM INTO A TAIL SPIN OF CAN WE PAY OUR RENT NEXT MONTH, WHAT IS GOING ON. IT SEEMS THAT ONLYFANS FIGURED THAT OUT. YOU SAID THAT YOU CAME TO AN AGREEMENT WITH PAYMENT PROCESSORS, BUT I JUST WANTED TO ASK FROM YOUR PERSPECTIVE WHAT HAPPENED. >> ABSOLUTELY. FIRST OF ALL I WANT TO SAY THANK YOU FOR HAVING US HERE. >> YES. THANK YOU FOR KEALY'S SHOES. >> YES. IT IS GREAT TO BE ABLE TO SPEAK WITH YOU AND THE AUDIENCE AND REALLY TALK ABOUT THE BUSINESS. BEFORE I GET TO YOUR QUESTION, I REALLY — I SAW EVERYONE'S HANDS GO UP WHERE, YES, YOU HAVE HEARD

OF ONLYFANS. YOU PROBABLY HAVE AN IDEA OF WHO WE ARE, WHAT THE BUSINESS IS, BUT I KIND OF WANT TO GO INTO WHAT OUR COMPANY IS AND OUR BUSINESS MODEL BEFORE JUMPING INTO EVERYTHING. WHERE I SAW A LOT OF HANDS GO UP, THANK YOU FOR THOSE WHO ALREADY ARE ON THE PLATFORM AS FANS OR CREATORS. SO ONLYFANS WAS STARTED IN 2016 AND WE WERE REALLY MEANT TO BE A PLATFORM FOR ALL CONTENT CREATORS TO BE ABLE TO MONETIZE CONTENT THAT YOU'RE NORMALLY SHARING FOR FREE ON THE OTHER PLATFORMS THAT ARE OUT THERE. DUE TO OUR LIBERAL CONTENT POLICIES, WE KIND OF WENT OFF IN ONE DIRECTION, MEANING VERY POPULAR AMONG OUR ADULT CREATOR COMMUNITY, AND THAT'S AMAZING AND I'M VERY PROUD TO REPRESENT OUR ADULT CREATORS AS WELL AS OUR HOME TO CHEFS, IMMEDIATE YENS, RACE CAR DRIVERS. WE WILL GET MORE INTO THOSE LATER ON. WITH THAT WE CONTINUED ON THIS EXPONENTIAL GROWTH PERIOD, ESPECIALLY DURING 2020. WE'RE SO PROUD TO BE THIS INCLUSIVE PLATFORM.

FOR EVERY DOLLAR THAT WE EARN, CREATORS EARN FOUR. REFERENCING THE STATS YOU RATTLED OFF, THEY'RE ALL VERY EXCITING AND IMPRESSIVE, BUT WHAT MATTERS IS THAT CREATORS ARE ABLE TO HAVE A SAFE PLACE TO SHARE THEIR CONTENT, MONETIZE IT IN A WAY THEY JUST CAN'T ELSEWHERE. THAT'S WHERE WE REALLY HAVE BEEN A DISRUPTOR IN THE CREATOR ECONOMY AND SOMETHING THAT I'M EXTREMELY PROUD TO REPRESENT. IN LOOKING AT, YOU KNOW, WHERE WE WERE WHEN THAT PROPOSED AUP CHANGE HAPPENED, IT IS SOMETHING THAT I TOOK THAT AS A MAJOR, MAJOR LEARNING EXPERIENCE. IT WAS A PROPOSED CHANGE. YES, WE DID END UP ROLLING IT BACK ABOUT A WEEK LATER. AT THAT POINT I WAS CMO OF THE BUSINESS, SO I WAS VERY MUCH THERE ON THE FRONT LINES, AND, MOST IMPORTANTLY, I WAS CONNECTING WITH OUR CREATORS. I HEARD FROM THEM. I HEARD EVERY SINGLE THING THAT CAME IN AND IT WAS EXTREMELY POWERFUL TO, YOU KNOW, HEAR THEIR FEEDBACK, AND THAT UPROAR IS WHAT, YOU KNOW, ALLOWED US TO BE ABLE TO BE THE SAFEST AND

MOST INCLUSIVE PLATFORM, OUR CREATOR COMMUNITY WAS HEARD. AND THAT'S WHY, YOU KNOW, TO THIS DAY I MAKE IT A VERY STRONG POINT TO BE, YOU KNOW, PROUD TO REPRESENT ADULT CONTENT CREATORS, AS WELL AS ALL OF THE OTHER CREATORS WHO HAVE BEEN ABLE TO MAKE ONLYFANS THEIR HOME AND TO HAVE A SAFE PLACE TO EXPRESS THEMSELVES, TO HAVE A SAFE PLACE TO EXPRESS THEMSELVES. THAT'S WHY WE'RE HERE TODAY. >> I THINK IT IS IMPORTANT THAT ONLYFANS HAS THAT SAFE PLACE FOR CREATORS BECAUSE IF YOU LOOK AT ANOTHER THAT DOESN'T ALLOW YOU TO MONETIZE SEXUALLY EXPLICIT CONTENT, AND LIKE I SAID IN THE INTRO ONLYFANS IS MAKING SO MUCH MONEY, AND YOU TOLD ME BEFORE YOU ARE MAKING MORE MONEY THAN LAST YEAR, WHEREAS AS A JOURNALIST I FEEL I HAVE BEEN JUST WRITING ABOUT LAY-OFFS ALL YEAR, LIKE PATRION IS LAYING OFF, BUT YOU ARE MAKING MONEY BECAUSE YOU HAVE A SPACE FOR EVERY CREATOR TO MONETIZE. I KNOW, KEALY, YOU WORK ON THE SAFETY SIDE OF THINGS. I KNOW PART OF WHY ONLYFANS IS ABLE TO HOST ADULT CONTENT

WHEREAS COMPETITORS CAN'T IS BECAUSE YOU BUILT ROBUST CHECKS FOR MAKING SURE PEOPLE ARE 1, THEY'RE CONSENTING. SO WHAT IS THAT APPROACH LIKE? >> I THINK IT IS INTERESTING WHEN WE TALK ABOUT ONLYFANS PLAT FOREIGN BECAUSE WE WERE TALKING ABOUT THE FACT THAT PEOPLE ASSOCIATE ONLYFANS WITH ADULT CONTENT. WE ARE PROUD TO BE A HOME FOR ADULT CONTENT CREATORS, BUT YOU'RE RIGHT, SAFETY IS FUNDAMENTAL TO ALLOWING US TO DO THAT. WE SEE OTHER PLATFORMS HOST ADULT CONTENT, BUT THEY'RE NOT OPEN AND HONEST ABOUT IT WHICH MEANS THEY DON'T HAVE THE SAFETY MEASURES WE HAVE IN PLACE. YOU CAN'T DO IT OVERNIGHT. IT IS A TEN-STEP PROCESS IN THE U.S., NINE IN OTHER JURISDICTIONS, BUT WE ASK YOU FOR YOUR FULL NAME, YOUR DATE OF BIRTH, YOUR ADDRESS, YOUR FINANCIAL INFORMATION, YOUR SOCIAL SECURITY NUMBER. YOU GO THROUGH A BIOMETRIC SELFIE IDENTIFIER. YOU PROVIDE US WITH YOUR GOVERNMENT ID. THAT MEANS WE KNOW WHO IS ON OUR

PLATFORM, WE KNOW THE CONTENT THEY ARE CREATING AND SHARING. IF THERE ARE ANY BAD ACTORS ON OUR PLATFORM WE ARE ABLE TO TAKE ACTION AGAINST THOSE PEOPLE. THAT TAKES AWAY SOME OF THE ANONYMITY AND TOXICITY WE SEE ON OTHER PLATFORMS AND IT CREATES SAFE SPACE ACROSS OTHER GENRES. ABSOLUTELY ADULT CONTENT, BUT WE HEAR FROM OUR CREATORS ALL THE TIME, AMY, ABOUT THE EXPERIENCE OF BEING ON ONLYFANS AND OPENING DIRECT MESSAGES ON THE PLATFORM. IT IS LIKE TALKING TO THE FAN BASE RATHER THAN THE HATE THAT YOU HAVE TO DEAL WITH ON OTHER PLACES OF THE INTERNET. >> EXACTLY. THE GREATEST FEEDBACK FROM OUR CREATOR COMMUNITIES, OH, EVERYONE IS SO NICE, SO WEL WELCOMING AND SUPPORTIVE. YEAH, WHY WOULDN'T THEY BE? THESE ARE FANS THAT HAVE TAKEN THE EXTRA EFFORT TO SUBSCRIBE TO YOU. THEY ARE THERE BECAUSE THEY WANT TO CONNECT WITH YOU AND HAVE ACCESS TO YOUR CONTENT AND THAT EMOTIONAL CONNECTION YOU GET WITH A CREATOR THAT YOU CAN'T GET ANYWHERE ELSE. THINK OF OTHER TIMES SOMEONE

GETS A DM ON ANOTHER PLATFORM WHERE IT IS PROBABLY LOST IN THE SPAM BOX, WHEREAS ON ONLYFANS IT IS PEOPLE ONLY INTERACTING AS LONG AS THEY'RE OVER 18. >> TO GO BACK TO THE QUESTION OF WHAT HAPPENED WITH THE CREDIT CARD PROCESSING, SO IS THE REASON WHY YOU WERE ABLE TO KEEP ACCEPTING THE PAYMENTS FROM MASTER CARD AND VISA BECAUSE YOU ARE DOING THOSE AGE CHECKS, TO MAKE SURE PEOPLE ARE 18, THEY'RE CONSENTING, ET CETERA? >> ABSOLUTELY. I MEAN SO WE'VE ALWAYS BEEN VERY AWARE OF THE MASTERCARD AND VISA GUIDELINES, AND WE ARE VERY TRANSPARENT WITH OUR STAKEHOLDER COMMUNITY. SO ONE OF THE THINGS THAT WE'VE DONE AND IN THE PAST YEAR IS WE'VE LAUNCHED THE SAFETY AND TRANSPARENCY CENTER. THAT'S OUTSIDE THE PAY WALL, SO YOU DON'T HAVE TO LOG INTO THE PLATFORM TO ACCESS IT, AND THAT MEANS THAT THIRD PARTIES CAN ACCESS INFORMATION ABOUT HOW WE VERIFY CREATOR ID, WHAT WE DO TO TACKLE SPAM, HOW WE DEAL WITH AGE VERIFICATION, WHAT WE DO ON CONTENT MODERATION. BEING OUT THERE IN THE WORLD AND

SAYING, HEY, WE DO THINGS DIFFERENTLY FROM OTHER BUSINESSES. WE DON'T MONETIZE PEOPLE'S DATA. WE DON'T SELL THIRD-PARTY ADS. THE REVENUE WE MAKE IS RELATED TO SUB DESCRIPTIONS AND PAYMENTS TO CREATORS. AND SO EVERY BUSINESS DECISION THAT WE MAKE IS CREATIVE FIRST. IT IS SO DIFFERENT WHEN THAT'S YOUR NORTH STAR IN TERMS OF HOW YOU RUN A PLATFORM AND HOW YOU RUN A BUSINESS. SO PUTTING OUR CREATOR SAFETY AT THE HEART OF EVERYTHING, AND THEN BEING TRANSPARENT WITH THOSE STAKEHOLDERS AND HIELPING TO REASSURE AND TAKE THEM ON THAT JOURNEY AND MAKE THEM UNDERSTAND WE APPLY AN INCREDIBLY HIGH BAR TO ALL OF THE CONTENT ON OUR PLATFORM. EVERY SINGLE PEELS OF CONTENT IS REVIEWED BY A HUMAN. THE INTERNET WOULD BE A HECK OF A LOT BETTER IF THAT WAS THE CASE ON EVERY OTHER PLATFORM, TOO. >> JUST TO WRAP UP THIS LINE OF QUESTIONING, SO THEN IF YOU HAVE LIKE THESE SAFETY MEASURES IN PLACE, THEN WHAT WAS THE DECISIONMAKING LIKE WHEN

ONLYFANS CHOSE TO MAKE THIS DECLARATION THAT SEXUALLY EXPLICIT CONTENT WOULD NO LONGER BE ON THE PLATFORM? LIKE WHAT WAS THE GOAL THERE? WAS IT JUST A MATTER OF NOT KNOWING IF YOU WERE ABLE TO KEEP THE SAFETY MEASURES IN PLACE OR LIKE APPLY THEM TO THE FULLEST EXTENT? I'M JUST CURIOUS, LIKE A LITTLE MORE ABOUT WHY THAT HAPPENED. >> I THINK IT IS IMPORTANT TO REMEMBER THAT'S OVER A YEAR AGO NOW. >> YES. >> EVERYTHING MOVES ON AND EVOLVES. IT WOULD BE IN TERMS OF SAFETY MEASURES, IF WE EVER SIT STILL WE'RE NOT DOING ENOUGH. WE HAVE TO KEEP PUSHING, WE HAVE TO KEEP EVOLVING AND ADDING THINGS THAT WE DO TO KEEP OUR COMMUNITY SAFE. ALSO, IT IS ABOUT US AS AN EXECUTIVE TEAM BEING OUT THERE AND TALKING TO STAKEHOLDERS. >> ABSOLUTELY. THAT'S WHAT WE LEARNED FROM OUR COMMUNITY DURING THAT PERIOD AND NOW WE'RE IN POSITION TO BE ABLE TO ADDRESS ADULT CONTENT CREATORS, TO BE ABLE TO REALLY

SHOW THE AMOUNT AND WORK WE'RE DOING IN SAFETY. WE TRULY HAVE INDUSTRY-LEADING SAFETY MEASURES AND CONTROLS THAT YOU JUST DON'T SEE ELSEWHERE, AND THAT'S BECAUSE WE CARE ABOUT OUR COMMUNITY. THAT'S WHAT ALLOWS US TO BE THE MOST INCLUSIVE PLATFORM. >> FOR SURE. AND I SPOKE WITH SOME ADULT CREATORS THAT USE ONLY FANS, THEY PAY THEIR RENT WITH THEIR ONLYFANS PAYOUTS. I THINK THERE WERE SOME STATISTICS, LIKE 1,000 CREATORS HAVE MADE OVER A MILLION DOLLARS ON ONLYFANS, IS THAT RIGHT? >> IT IS ACTUALLY MORE THAN THAT NOW. >> YEAH, IT IS MORE THAN THAT NOW. >> I SPOKE WITH ADULT CREATORS THAT USE ONLYFANS AND I THINK, AS YOU SAID, IT WAS A YEAR AGO. I THINK PEOPLE ARE STILL A LITTLE SKITTISH BECAUSE FOR ADULT CREATORS ON LINE, LIKE THE NAME OF THE GAME IS THAT YOU ARE ON A PLATFORM AND SUDDENLY THAT PLATFORM PIVOTS, YOU LOSE YOUR FOLLOWING, YOU HAVE TO BUILD ANOTHER FOLLOWING ELSEWHERE AND THAT CAN MAKE LIFE REALLY

PRECARIOUS FOR THESE PEOPLE. SO I WANTED TO DID ASK YOU IF Y ARE ABLE TO MAKE A COMMITMENT ADULT CONTENT WILL CONTINUE TO BE HOSTED ON ONLYFANS? >> WE HAVE ACTUALLY PRETTY MUCH ALREADY MADE IT. >> A NUMBER OF CLIENTS. >> THAT'S WHERE WE'VE BEEN VERY VOCAL. I'M PERSONALLY FRIENDS WITH MANY OF OUR CREATORS AND CONNECT WITH THEM, ADULT CREATORS AND OTHER CREATORS AS WELL. AGAIN, THAT EXPERIENCE WAS SUCH A LEARNING EXPERIENCE, AND LOOKING AT OUR COMMUNITY WE HAVE OVER 2 MILLION CREATORS. THAT'S OVER 2 MILLION SMALL BUSINESSES ON THE PLATFORM, AND THAT WEIGHS ON ME. THAT'S SOMETHING THAT I KEEP IN MY HEART EVERY SINGLE DAY WHEN IT COMES TO DOING THIS JOB. >> YEAH. I THINK IT IS SO IMPORTANT TO THINK ABOUT CREATORS AS SMALL BUSINESSES BECAUSE THEY ARE, AND I'M A CREATIVE PERSON. I'M REALLY PASSIONATE ABOUT CREATIVE PEOPLE BEING ABLE TO MAKE A LIVING, AND WHETHER IT IS DOING ADULT CONTENT, WHETHER IT IS A RACE CAR DRIVER ON

ONLYFANS, WHICH IS VERY COOL, THERE'S COOKS ON ONLYFANS, I LOVE CREATIVE PEOPLE GETTING PAID TO DO WHAT THEY LOVE. SO WHAT YOU'RE SAYING IS IN FIVE YEARS SOMEBODY WHO IS MAKING ADULT CONTENT ON ONLYFANS NOW, THEY'RE STILL GOING TO BE ABLE TO DO THAT IN FIVE YEARS? >> YEAH. >> AWESOME. >> I THINK AS WELL THE OTHER THING IS LIKE ACTUALLY WHEN YOU TALK ABOUT THE CREATIVE COMMUNITY AS A WHOLE, WE LOOK AT THE WAY THAT CONTENT IS CONSUMED ON THE INTERNET, AND THE GROWTH OF THE CREATOR ECONOMY. CREATORS DESERVE TO GET PAID FOR WHAT THEY DO. >> YES. >> RIGHT. CREATORS WHO PUT CONTENT OUT THERE, WHETHER IT IS ADULT CONTENT, WHETHER IT IS WRITING CONTENT, WHETHER IT IS MUSIC, WHETHER IT IS COMEDY, THEY DESERVE TO BE PAID FOR THE WORK THEY'RE DOING. ONLYFANS IS A PLATFORM. THAT'S WHAT WE EXIST FOR. THAT WHY WE'RE THERE. THAT'S WHY WE'RE ABLE TO BE CREATIVE FIRST.

YOU'RE ABSOLUTELY RIGHT. THE FINANCIAL INCLUSION PIECE IS INCREDIBLY IMPORTANT FOR ADULT CONTENT CREATORS, BUT IT SHOULD BE IMPORTANT FOR EVERY CREATOR ON THE INTERNET. WHEN WE TALK ABOUT BEING AN INCLUSIVE PLATFORM, WE WANT EVERYBODY TO WAKE UP TO, AH-HA, I LIKE THIS PLATFORM. WE WANT EVERYBODY WHO IS OVER 18 AND AGREES TO ABIDE BY OUR RULES THAT THEY WILL COME AND JOIN OUR COMMUNITY. >> WE'RE ALSO A PLATFORM WHERE WE DON'T CATEGORIZE CREATORS. THERE ARE SO MANY PLATFORMS YOU HAVE TO CHECK THIS, YOU HAVE TO FILL THIS OUT AND YOU DECIDE I'M THIS TYPE OF CREATOR. ON ONLYFANS, EVERYONE IS OVER 18, THEY'RE EMPOWERED TO SHARE CONTENT THEY FEEL COMFORTABLE SHARING. ONE DAY YOU CAN SHARE COOKING CONTENT. THE NEXT DAY YOU CAN SHARE FITNESS CONTENT. MAYBE YOU ARE SHARING SPICY CONTENT, WHETHER IT IS COOKING OR NAKED, IT COULD BE EITHER. PEOPLE ARE MULTI-FACETED. WHY ARE WE PUTTING CREATORS IN WHATEVER CATEGORY THEY ARE

>> IT'S ABOUT ACCOUNTABILITY AS WELL. FANS AND CREATORS BEING ACCOUNTABLE FOR THEIR BEHAVIOR ONLINE. WHICH IS IMPORTANT. AND BEING IN THE POSITION THAT WE'RE IN AND TAKING THE VIEW THAT WE TAKE ON CONTENT MODERATION, WHICH IS WE REVIEW EVERY SINGLE THING THAT GETS SHARED. WE REVIEW ALL THE DIRECT MESSAGES. BUT IT'S NOT FOR THE PURPOSES OF MONTIESATION. IT MEANS WE CAN KEEP PEOPLE SAFE. IT MEANS IF PEOPLE ARE ABUSIVE ON THE PLATFORM, THEY'RE OFF AND NOT GETTING BACK ON AGAIN. ITS NOT THEY CAN CHANGE THEIR IDENTITY OVERNIGHT AND SUDDENLY BE HORRIBLE FOR PEOPLE. THAT MAKES IT A UNIQUE PLACE ON THE INTERNET PARTICULARLY AMONGST OTHER SOCIAL MEDIA PLATFORMS. >> YEAH. AND I'M ALSO CURIOUS ABOUT — SO EVEN IF YOUR STRATEGY IS LIKE VERY MUCH ANY CREATOR COME HERE, DO WHATEVER YOU WANT. >> 18 AND OVER.

>> YEAH. >> FOLLOW THE TERMS OF SERVICE. YES. SO WHAT WOULD YOU DO IF THERE IS LEGISLATION THAT GETS PASSED THAT MAKES IT HARDER FOR ADULT CREATORS TO MONNETTIZE ONLINE? DO YOU HAVE A STRATEGY IN PLACE TO FORESEE THOSE KINDS OF THINGS? >> LOOK, WE DON'T HAVE A CRYSTAL BALL. WE DON'T KNOW WHAT'S GOING TO HAPPEN. BUT WE DO KNOW WHAT WE CAN CONTROL IS WHAT'S HAPPENING ON OUR PLATFORM. AGAIN, WE KNOW WHO EVERYONE IS ON OUR PLATFORM. WE SEE EVERY SINGLE THING THAT'S HAPPENING. NO ONE IS ABLE TO SEND DISAPPEARING MESSAGES. ONLYFANS IS TRULY A PLACE THAT'S ONE OF THE SAFEST SPOTS ON THE INTERNET. FOR A COMMUNITY, EVERYONE IS OVER 18. ADULTS. THAT'S WHY WE WATCH THE SAFETY AND TRANSPARENCY CENTER. IT ALLOWS WHO MAY BE HAVING A PROBLEM ON THIS PLATFORM TO BE ABLE TO SEE, THIS IS OUR

APPROACH TO KEEPING OUR COMMUNITY SAFE. >> WHEN IT COMES TO LEGISLATION, WE OBVIOUSLY KEEP AN EYE OUT ON WHAT'S GOING ON. AND WE MAKE SURE WE COMPLY WITH THE LEGISLATION IN ALL THE JURISDICTIONS THAT WE OPERATE IN. BUT IT'S ALSO GOING ABOVE AND BEYOND THAT. IF WE ONLY DO WHAT WE'RE FORCED TO DO, THAT'S NOT GOING TO PROTECT CONTENT CREATORS. WE HAVE INDEPENDENT VOLUNTARY MONITORSHIP AROUND OUR SAFETY COMPLIANCE PROGRAM. IF I'M GOING TO MARK MY HOMEWORK, I'M GOING TO GIVE MYSELF AN A. WE ARE SMASHING OUT OF THE BALL PARK. BUT GETTING SOMEBODY WHO IS EXTERNAL TO COME IN AND REVIEW YOUR CONTROLS, TO REVIEW YOUR PROGRAM, TO GIVE YOU FEEDBACK ABOUT WHAT YOU'RE SEEING ELSEWHERE IN THE MARKET AND THEN TO CHANGE, ADAPT, EVOLVE, TO ALWAYS GET BETTER, THOSE ARE THE THINGS THAT REALLY SET US APART. WE'RE NOT GOING TO SIT BACK AND SAY WE'RE GOING TO WAIT UNTIL WE'RE MADE DO SOMETHING.

IN TERMS OF LEGISLATION, IT'S NOT SOMETHING WE'RE UP AT NIGHT WORRYING ABOUT BECAUSE WE FEEL LIKE WE'RE ALWAYS PUSHING THE ENVELOPE IN TERMS OF WHAT'S POSSIBLE AND LEADING OUR PEERS, FRANKLY. WE'VE LED IN TERMS OF AGE VERIFICATION. YOU LOOK AT OTHER PLATFORMS NOW AND WHAT THEY'RE TRYING TO DO IN AGE VERIFICATION. WE PROVIDE INFORMATION FOR THEM TO VERIFY FOR A LONG TIME. NOW OTHER PLATFORMS ARE CATCHING UP ON THAT BECAUSE OF THE CRITICISM THEY FACED. WE'LL CONTINUE TO BE A LEADER IN THE INDUSTRY. THAT WAS ONE OF THE MAIN REASONS WHY I JOINED. THAT'S ONE OF THE MAIN REASONS AMY ASKED ME TO TAKE THIS ROLE BECAUSE OF SAFETY. >> IT'S A FUNDAMENTAL PART OF THE BUSINESS. A LOT OF PEOPLE WOULD BE SURPRISED TO KNOW THIS BUT WE REJECT 60% OF PEOPLE WHO APPLY TO BE CREATORS ON THE PLATFORM EVERY MONTH BECAUSE THEY'RE NOT PROVIDING THE RIGHT INFORMATION, THEY'RE NOT PROVIDING ENOUGH INFORMATION BECAUSE WE'RE SO

STRINGENT. THAT'S MONEY LEFT ON THE TABLE BUT THAT'S NOT SOMETHING WE'RE WILLING TO RISK AS A BUSINESS. >> YEAH, SURE. I HAVE TO ASK, I THISNK THIS COMES UP, IS CRYPTO IS A WAY AROUND THAT. >> THAT'S NOT AN AREA. WE NEED TO KNOW WHO WE'RE PAYING OUT TO. AGAIN, SAFETY CONTROLS. >> THAT IS GOOD TO KNOW AND ALL THE MORE REASON TO KEEP UP WITH ALL THE LEGISLATION AND CREDIT CARD COMPANIES AND EVERYTHING THAT THEY ARE DOING THERE. AND TO GO BACK TO YOUR TRANSITION FROM CMO TO CEO, I WAS WONDERING IF THERE WAS ANYTHING THAT MAKES ONLYFANS A BUSINESS THAT IS PARTICULARLY WELL SUITED TO BE LED BY SOMEBODY WITH A MARKETING BACKGROUND? >> IT'S ANOTHER WAY THAT WE'RE A DISRUPTER. I WAS DOING A LOT BEHIND THE SCENES WITH OUR FORMER CEO BEFORE TAKING ON THIS ROLE. SO I HAD EXPOSURE TO VARIOUS DIFFERENT PARTS OF THE COMPANY. I WAS DOING A LOT. AND I REALLY LEARNED AND WAS

ABLE TO TAKE A LOT OF THAT KNOWLEDGE AND A LOT OF THOSE LESSONS AND APPLY THEM EVERY DAY INTO MY ROLE AND THAT'S WHY I REALLY MAKE THE EFFORT TO CONNECT WITH OUR CREATOR COMMUNITY. AND TO TALK TO PEOPLE LIKE YOURSELF AND EVERYONE HERE ABOUT THE PLATFORM. BECAUSE THERE'S JUST SO MANY MISCONCEPTIONS ABOUT ONLYFANS. WHEN PEOPLE THINK, OH, YOU CAN JUST SIGN UP AND SUDDENLY SEE A BUNCH OF SPICY CONTENT. NO, YOU CANNOT BECAUSE OF ALL THE SAFETY CONTROLS WE HAVE. AND YOU DON'T SEE CONTENT UNLESS YOU SUBSCRIBE TO A CREATOR THAT'S PUTTING OUT THAT TYPE OF CONTENT. YOU MIGHT SEE, AGAIN, A CHEF. SOMEONE STEALING SPICY CONTENT. A BOXER. IT'S TRULY BECOME SUCH AN INCREDIBLE HUB FOR CREATORS TO HAVE A SAFE SPACE IN HOME, AND I'M PROUD TO BE LEADING THIS ORGANIZATION AS WE GO IN A NEW CHAPTER. OFTV, FOR EXAMPLE, THAT'S OUR FREE STREAMING PLATFORM AND APP WHICH IS AVAILABLE ON APPLE, ANDROID, SMART TVs.

IT'S BEEN ANOTHER PLATFORM FOR CREATORS TO BE ABLE TO HAVE A VOICE. FOR FANS TO GET TO KNOW, OH, WHO IS THAT. LET ME LEARN A LITTLE ABOUT THEM BEFORE I BEGIN TO SUBSCRIBE TO ONLYFANS PROFILE. YOU SEE A RANGE OF CONTENT CREATORS ON ONLYFANS. IT'S ONLY AVAILABLE TO ONLYFANS. OF COURSE WE MODERATE, BECAUSE WE LOVE TO MODERATE. IT'S BEEN A GREAT OUTLET BECAUSE THAT'S WHAT WE'RE DOING DIFFERENT INVESTMENTS INTO ORIGINAL CONTENT. ON SOME OF OUR ORIGINAL CONTENT SERIES, YOU'RE GOING TO SEE ADULT CONTENT CREATORS. YOU'RE GOING TO SEE MUSIC ARTISTS. YOU'RE GOING TO SEE FITNESS PROFESSIONALS. THEY COULD ALL BE IN THE SAME SHOW. FOR EXAMPLE, WE HAVE A COOKING SHOW CALLED THIS IS FIRE. AND CAZUMI, WHO IS A VERY WELL KNOWN ADULT CREATOR TOOK PART IN THE SEASON. SHE'S GOING TO BE IN PART TWO. WE'RE RECENTLY FILMING. PUTTING SO MANY PEOPLE WITH

DIFFERENT BACKGROUNDS TOGETHER TO HAVE A UNIQUE EXPERIENCE. >> WE WERE LISTENING TO SOME OTHER TALKS EARLIER ON AND IT'S SO FASCINATING TO HEAR THE TERM OF FINANCIAL INCLUSIVITY BEING BROUGHT UP SO OFTEN. IT'S NICE TO SEE THE BANKING COMMUNITY WAKE UP TO THAT. IT'S NICE TO SEE THE TECH COMMUNITY WAKE UP TO THAT. IT'S SOMETHING WE HAVE FELT AS A BUSINESS IS SO IMPORTANT FOR SO LONG. ONE OF THE REASONS I CHALLENGED YOU BY ASKING THE QUESTION WHY DOES IT MATTER IS BECAUSE THERE'S SUCH A TEMPTATION FROM PEOPLE TO TRY AND SEGREGATE DIFFERENT TYPE OF CONTENT. AS A PLATFORM, THAT'S JUST SOMETHING WE'RE NOT WILLING TO DO. THAT'S WHY WE APPLY THE SAME HIGH TECH LEVELS OF SAFETY CONTROLS TO EVERYBODY. BUT IT'S ALSO WHY WE DO THINGS LIKE INVEST IN CONTENT FOR STREAMING PLATFORM TO ALLOW PEOPLE TO SEE THE BREADTH OF WHAT PEOPLE CAN DO ACROSS THE WIDE RANGE OF GENRES. AND TO STOP CATEGORIZE PEOPLE. STOP LABELING PEOPLE.

AS A PLATFORM, BEING ABLE TO SAY HEY, WE CAN BE SAFE AND INCLUSIVE AND ALLOW PEOPLE TO M MONNETTIZE AND MAKE MONEY. AMY WOULD NEVER BLOW HER TRUMPET ABOUT THIS. BUT THE WAY AMY CONNECTS WITH THE COMMUNITY IS INCREDIBLE. SHE'S SUCH AN AMBASSADOR. WE BOTH HAVE AN ONLYFANS ACCOUNT. PEOPLE ARE AMAZED WE USE THE PLATFORM. >> OF COURSE. >> PART OF WHY I KIND OF AM THINKING ABOUT THIS, EVEN IF THAT ISN'T REALLY A TRUE DICHOTOMY, ADULT CREATORS ARE HELD TO A DIFFERENT STANDARD. I THINK THAT ALSO APPLIES TO SAFETY WHERE — I MEAN, I'M A WRITER, I GET MEAN MESSAGES ALL THE TIME. THAT MEANS I'M DOING MY JOB, RIGHT. IT'S DIFFERENT THAN WHEN YOU'RE DOING THE KIND OF VULNERABLE, SEXUAL CONTENT WHERE LIKE, I DON'T HAVE TO WORRY ABOUT LIKE NUDES GETTING LEAKED, FOR EXAMPLE. WHEREAS SOMEBODY MAKING THAT KIND OF CONTENT WOULD HAVE TO.

EVEN THOUGH SAFETY IS ALWAYS HUGELY IMPORTANT, I'M ALWAYS TELLING ALL OF MY FRIENDS TO ENABLE TWO-FACTOR AUTHENTICATION ON ALL OF YOUR ACCOUNTS RIGHT NOW. >> YEAH. I COULDN'T AGREE MORE. BUT I THINK IT'S THAT THING OF SAFETY IS FUNDAMENTAL. IT'S LIKE AT THE HEART OF WHAT WE DO. AND BEING A LEADER IN THAT. AND PARTICULARLY BEARING IN MIND SOME OF THE ADDITIONAL RISKS FACED BY OUR CREATORS. BUT THAT'S ALSO WHY IT'S IMPORTANT FOR CREATORS TO BE IN CONTROL. FOR CREATORS TO BE ABLE TO BLOCK FANS IF THEY DON'T LIKE WHAT A FAN IS SAYING. SETTING THEIR OWN PRICING WITHIN PARAMETERS. HOW THEY POST CONTENT. WHAT THEY DO WITHIN THE CONFINES OF OUR SERVICE. THERE'S A TON OF ADULT CONTENT ON THE REST OF THE INTERNET THAT HAS NONE OF THESE SAFETY CONTROLS IN PLACE. RIGHT. WE WOULD BE LYING IF WE SAID ONLYFANS INVENTED THE GENRE.

WE DIDN'T. PEOPLE CAN BE ALONGSIDE OTHER CREATORS, NOT FACE A STIGMA IN THAT SENSE, AND ALSO BENEFIT FROM HUGELY IMPORTANT SAFETY CONTROLS. >> YEAH. AND ONE LAST QUESTION, SO WHEN WE'VE TALKED ABOUT OF TV AND HOW ONLY FANS IS MAKING AN INVESTMENT IN MAKING SURE THE FANS KNOW. YOU WERE THE CMO, I WONDER IF IT — I FEEL LIKE SOMETIMES IT APPEARS FROM THE OUTSIDE LIKE ONLYFANS IS TRYING TO SANITIZE ITS IMAGE. I WONDER WHAT YOU THINK ABOUT THAT BECAUSE YOU COULD ARGUE DOES ONLYFANS NEED TO SANITIZE ITS IMAGE? >> ONLYFANS HAS REALLY BECOME PART OF THE CULTURAL ANXZEITGEI. A LOT OF TIMES THE MEDIA TAKES ONLYFANS AND SPINS ITS OWN NARRATIVE WITH IT. BUT THAT'S SOMETHING THAT'S NOT IN OUR CONTROL. BUT WHAT IS IN OUR CONTROL IS HOW WE PROVIDE A SAFE PLACE FOR THEM AND HOW WE PROVIDE OPPORTUNITIES FOR THEM. ONLYFANS TV IS ANOTHER WAY TO DO THAT.

WHERE CREATORS HAVE ANOTHER PLACE TO SHARE CONTENT, EXPRESS WHO THEY ARE. IT'S ONLY AVAILABLE FOR ONLYFANS CREATORS. IT'S SOMETHING SPECIAL WE ARE ABLE TO OFFER OUR COMMUNITY. WE ARE INVESTING IN CONTENT THERE. A LOT OF OUR CONTENT FEATURES ONLYFANS CREATORS. BECAUSE IT'S IMPORTANT THAT WE REFLECT THE COMMUNITY THAT'S BEEN ABLE TO REALLY TAKE OFF ON THE PLATFORM WITH OVER 2 MILLION CREATORS, OVER 220 MILLION USERS, I FEEL LIKE WE'RE AT JUST THE BEGINNING OF WHERE ONLYFANS IS. THAT'S REALLY EXCITING. >> THE PHRASE SANITIZE AN IMAGE. RIGHT. I DON'T THINK THAT'S WHAT WE'RE TRYING TO DO. IT'S REALLY INTERESTING BECAUSE YOU SAID, ARE YOU WILLING TO MAKE THAT COMMITMENT. AND THE ANSWER IS YES. WE HAVE DONE MANY TIMES. ALMOST EVERY TIME WE SPEAK WE SAY THAT WE'RE COMMITTED TO KEEPING ADULT CONTENT ON THE PLATFORM. WE TALK ABOUT INCLUSIVITY.

AND THERE'S A REAL TEMPTATION TO WRITE A DIFFERENT NARRATIVE. AND PEOPLE TRY AND SAY AH, BUT. NO, THAT'S NOT WHAT WE'RE DOING. WE'RE TRYING TO MAKE IT CLEAR TO EVERYBODY THAT THERE IS A MONTIESATION. >> NOW YOU HAVE SO MANY OTHER CREATORS AND DIFFERENT CATEGORY, GENRES, HOWEVER PEOPLE MIGHT WANT TO PUT THEM INTO BUCKETS. WAIT, I CAN MONNETTIZE MY CONTENT. THAT'S WHERE WE'VE ENTERED THIS NEW PERIOD IN THE CREATOR ECONOMY WHERE CREATORS ARE SAVVY. THEY'RE ABLE TO MONEYTIES EVERYTHING THEY'RE DOING. >> WE JUST SAY MORE INCLUSIVITY. NOT SANITIZATION, MORE

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